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Facebook to open the gates with ‘Facebook Connect’

Facebook Connect

Facebook announced Friday the debut of Facebook Connect, a new technology for members to connect their profile data and authentication credentials to external Web sites. It makes the company the latest major Web site to embrace the concept of data portability.

The formal announcement was made through a post on Facebook’s developer blog by senior platform manager Dave Morin, who has been one of the company’s most visible evangelists in the developer community over the past year. Facebook Connect will launch within the next few weeks.

Through Facebook Connect, members will be able to use their Facebook identities across the Web–profile photos, names, photos, friends, groups, events, and other information. Facebook profile content, for example, could appear on other social sites, and Facebook event listings could theoretically connect with external event and invitation services. Continue Reading »

Why Microsoft isn’t buying Facebook

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When Microsoft walked away from its blockbuster bid for Yahoo, the media sought desperately to keep the news coming even when there wasn’t much left to say. That seems to be how The Wall Street Journal came up with the notion that Microsoft had approached Facebook about an acquisition. It’s not true.

Good sources at Microsoft (MSFT, Fortune 500) recently have told me several things. First, that absent a shocking new development, the Yahoo pursuit really is over. Second, that there is no near-term interest in “replacing” the Yahoo deal with the purchase of another giant Internet business. Instead, smaller acquisitions of various sizes will continue over time.

Finally, there is virtually no likelihood of a deal soon either to buy Facebook or to increase Microsoft’s share in the popular social networking site. Facebook remains of great interest to Microsoft management, but the fact that Microsoft’s investment bankers may have contacted Facebook says little, if anything, about the true intentions of their client.

Facebook CEO Mark Zuckerberg isn’t even around these days to broker a mega-deal. He’s on a long around-the-world vacation trip, and is currently in India.

Last year, Microsoft paid a royal price for a tiny piece of Facebook - $240 million for about 1.6%. Much has been made of the $15 billion valuation that the deal placed on Facebook. Continue Reading »

Facebook, states set bullying, predator safeguards

_44538874_pc_spl226b.jpgFacebook, the world’s second-largest social networking Web site, is adding more than 40 new safeguards to protect young users from sexual predators and cyberbullies under an agreement with officials nationwide that was announced Thursday.The measures include banning convicted sex offenders from the site, limiting older users’ ability to contact subscribers under 18 and participating in a task force set up in January to find ways to verify users’ ages and identities.

“The agreement marks another watershed step toward social networking safety, protecting kids from online predators and inappropriate content,” said Connecticut Attorney General Richard Blumenthal, who announced the agreement Thursday with his counterparts in other states.

Officials from Washington, D.C., and 49 states have signed on. Continue Reading »

Facebook’s collision course with the big portals

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Mark Zuckerberg describes Facebook as a service designed to help people communicate better, primarily through the social graph, which is the network of connections and relationships between people.

The social graph, he said, is the reason Facebook works. The popular social applications, such as Flirtable, FunWall and SuperPoke, built on the Facebook platform, are only a small part of Facebook’s bigger ambition to help people communicate better.

In fact, Facebook is on a collision course with the more mature Web colonies–AOL, Google, Microsoft and Yahoo.

One of the key metrics of a major portal is stickiness–the number of applications used per member and time spent on the site. Communications services, such as e-mail, instant messaging, group chat, and forums, have proven to be very sticky.

Facebook is about to introduce a basic chat service and have some rudimentary e-mail capabilities. While Facebook executives have been cagey about specific plans to build more capable communications applications, they will evolve to be competitive with what AOL, Google, Microsoft, and Yahoo offer. Continue Reading »