Facebook will soon require that application developers only use in-app advertising from it’s approved vendors list. Not on the list: Google.
It’s not a huge secret that Facebook and Google don’t get play nice with each other. Just in the last few months, the two Internet giants have poached one another’s employees and gone to battle over open email standards. This week, Facebook took its latest silent shot at Google.
In a blog post, Facebook said it has modified its rules and now requires that apps with in-app advertising can only use Facebook-approved companies, or companies willing to sign off on the company’s Advertising guidelines by February 28th. However, the newly created list has two omissions: Adsense and Double Click, both owned by the largest advertising company on the Web: Google.
“If your ad provider is not on this list, we encourage you to contact them to determine if they are planning on signing our terms,” writes Allison Hendrix of the Facebook application verification team.




