Facebook has begun a roll-out of ads to the news feed today, but the units are not called Sponsored Stories – as some anticipated. Instead, they will labeled “Featured” to distinguish them from earned media messaging that users sometimes see. Annie Ta, Facebook spokesperson, explains the terminology. “Since people can see marketing messages from both [...]

Carolyn Everson, vice president of global advertising sales and trade marketing for Microsoft, is leaving the company after just seven months. Everson was responsible for the multibillion dollar ad campaign for the launch of the Bing search engine. Facebook confirmed Everson’s hiring yesterday, and noted that she will report to a former Google employee, David [...]