Tag Archives for Facebook

Facebook to redesign and reduce clutter

Facebook reduces cluter

Having nearly tripled its audience and added about 20,000 new applications over the past year, Facebook Inc.’s popular online hangout is about to undergo a housecleaning.

Visitors who can’t stand the clutter that’s been piling up will be glad to see that the site’s new look sweeps disparate bits of information into categories marked by tabs at the top of each user’s customized home page.

Basic personal background and interests will be filed under an “info” tab, for instance, while news about users’ buddies’ latest activities will land under a “feed” tab, pictures will be corralled in a “photo” section and applications will be easily located under a “programs” tab. That content is now scattered, creating a confusing mishmash that has frustrated some Facebook users.

The facelift, in the works since January, is to debut in June.

Besides tidying the site, the overhaul should give users more control over their profiles, Facebook managers said Wednesday as they previewed the redesign at the startup’s Palo Alto headquarters. Users will be able to magnify information they want to emphasize and downplay other features, for example.

Even so, many users are likely to protest, said Mark Slee, the Facebook product manager overseeing the facelift. Continue Reading »

Why Microsoft isn’t buying Facebook

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When Microsoft walked away from its blockbuster bid for Yahoo, the media sought desperately to keep the news coming even when there wasn’t much left to say. That seems to be how The Wall Street Journal came up with the notion that Microsoft had approached Facebook about an acquisition. It’s not true.

Good sources at Microsoft (MSFT, Fortune 500) recently have told me several things. First, that absent a shocking new development, the Yahoo pursuit really is over. Second, that there is no near-term interest in “replacing” the Yahoo deal with the purchase of another giant Internet business. Instead, smaller acquisitions of various sizes will continue over time.

Finally, there is virtually no likelihood of a deal soon either to buy Facebook or to increase Microsoft’s share in the popular social networking site. Facebook remains of great interest to Microsoft management, but the fact that Microsoft’s investment bankers may have contacted Facebook says little, if anything, about the true intentions of their client.

Facebook CEO Mark Zuckerberg isn’t even around these days to broker a mega-deal. He’s on a long around-the-world vacation trip, and is currently in India.

Last year, Microsoft paid a royal price for a tiny piece of Facebook - $240 million for about 1.6%. Much has been made of the $15 billion valuation that the deal placed on Facebook. Continue Reading »

Facebook, states set bullying, predator safeguards

_44538874_pc_spl226b.jpgFacebook, the world’s second-largest social networking Web site, is adding more than 40 new safeguards to protect young users from sexual predators and cyberbullies under an agreement with officials nationwide that was announced Thursday.The measures include banning convicted sex offenders from the site, limiting older users’ ability to contact subscribers under 18 and participating in a task force set up in January to find ways to verify users’ ages and identities.

“The agreement marks another watershed step toward social networking safety, protecting kids from online predators and inappropriate content,” said Connecticut Attorney General Richard Blumenthal, who announced the agreement Thursday with his counterparts in other states.

Officials from Washington, D.C., and 49 states have signed on. Continue Reading »

Microsoft planning to buy Facebook

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Wall Street Journal has reported that Microsoft and Facebook are in talks with each other over possible merger.

A Microsoft source claimed that its financial team is in contact with Facebook’s team to see if they are willing to sell or not. The talk is in early stage and no time frame could be given for the deal.

Both companies have been previously working with each other. Microsoft has been brokering banner ads for Facebook since 2006 and acquired full advertising rights last year as part of a $240m investment package. The deal gained headlines when it was revealed that Microsoft would gain only 1.6 per cent ownership in the deal, placing Facebook’s value at upwards of $15bn.

Microsoft declined to comment on Facebook deal.

Just recently they walked away from Yahoo after placing a bid of $44.6 billion. Yahoo declined the offer after a series of negotiations.

Mobile Social Networks To See Sky High Ad Revenues By 2012?

Facebook Mobile

If you were to believe mobile social networks about their advertising predictions, they will by 2012 be raking in between $28 to $52 billion dollars in ad revenue. Given that normal online ad revenue only broke $27 billion for the first time in 2007, and with predicted drops in ad budgets due to the economic recession, the mobile predictions seem a bit hard to swallow.

Colin Gibbs of RCRWirelessNews brings us these predictions from Informa Telecoms & Media, and they may seem outrageous. They do to me, anyhow. Traditional online topped $27 billion globally with devices (PCs) people are more accustomed. But mobile is something that is still in a state of relative infancy in a large portion of the world. Yes, mobile handsets are everywhere, but how many places use them beyond their phone features on a regular basis? Japan is well known for their tendency to do everything from their handsets, but in countries such as the United States, you might see us doing simple checks for sports scores or the weather; intensive, fully- interactive browsing is not quite the norm. Yet. Continue Reading »