Tag Archives for Microsoft

Microsoft Gets Users, Demographics In Facebook Search Pact

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A deal giving Microsoft Corp. (MSFT) a prominent role in powering Web searches on social networking site Facebook is part of a tapestry of smaller alliances, investments and tactics the software giant is pursuing to expand its online advertising businesses.Since it’s highly unlikely Microsoft will acquire Sunnyvale, Calif.-based Yahoo Inc. (YHOO) in order to reach significant scale in its Internet search activities, Microsoft is taking a piecemeal approach to improving its loss- making Online Services Business. It is focusing on improving its technology and boosting its audience share in myriad ways.

Few think there’s any short-term prospect the company will vault past Mountain View, Calif.-based Google Inc. (GOOG) in the search market race any time soon. But the Facebook deal will boost Microsoft’s audience and showcase its improving advertising search credentials, and both parties should generate additional revenue.

“This is a great deal for Microsoft,” said Shar VanBoskirk, principal analyst with tech research firm Forrester Research. “They have some really smart search technologies, but there just aren’t a lot of people using them.”

Redmond, Wash.-based Microsoft said last week that it would soon provide Web search services on U.S. Facebook sites through its Live Search engine. Facebook is one of the world’s most popular social networking Web sites. Microsoft last year invested $240 million in a 5% ownership stake in Palo Alto, Calif.-based Facebook, whose site works by offering users free accounts where they can keep in touch with their friends through email, pictures, music and games.

Microsoft declined to provide specific information about how the search deal will work, but most analysts think that it’s likely Microsoft will place a search “toolbar” on Facebook, allowing users to search the wider Web from within their Facebook accounts.

Like most of the other smaller initiatives taking place to bolster Microsoft’s online business, the Facebook deal isn’t expected to shift the market-share landscape. Google in May took more than 68% of U.S. Internet searches, according to Hitwise. Searches, which account for roughly 40% of total Internet advertising, are the most profitable segment of the Internet economy. ComScore said that in June, Google took 63.7% of global searches, with Microsoft taking just 3.1%.

But Microsoft’s current approach seems designed to highlight the specialized and innovative nature of its search properties, which some analysts think are under-appreciated. Recently, Microsoft bought San Francisco-based Powerset Inc., a so-called semantic search specialist; acquired Seattle-based Farecast Inc., a travel search specialist; and announced such promotions as Cashback Search, which allows consumers to get money back on selected searches.  Continue reading the rest of this story here.

Facebook to redesign and reduce clutter

Facebook reduces cluter

Having nearly tripled its audience and added about 20,000 new applications over the past year, Facebook Inc.’s popular online hangout is about to undergo a housecleaning.

Visitors who can’t stand the clutter that’s been piling up will be glad to see that the site’s new look sweeps disparate bits of information into categories marked by tabs at the top of each user’s customized home page.

Basic personal background and interests will be filed under an “info” tab, for instance, while news about users’ buddies’ latest activities will land under a “feed” tab, pictures will be corralled in a “photo” section and applications will be easily located under a “programs” tab. That content is now scattered, creating a confusing mishmash that has frustrated some Facebook users.

The facelift, in the works since January, is to debut in June.

Besides tidying the site, the overhaul should give users more control over their profiles, Facebook managers said Wednesday as they previewed the redesign at the startup’s Palo Alto headquarters. Users will be able to magnify information they want to emphasize and downplay other features, for example.

Even so, many users are likely to protest, said Mark Slee, the Facebook product manager overseeing the facelift. Continue Reading »

Why Microsoft isn’t buying Facebook

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When Microsoft walked away from its blockbuster bid for Yahoo, the media sought desperately to keep the news coming even when there wasn’t much left to say. That seems to be how The Wall Street Journal came up with the notion that Microsoft had approached Facebook about an acquisition. It’s not true.

Good sources at Microsoft (MSFT, Fortune 500) recently have told me several things. First, that absent a shocking new development, the Yahoo pursuit really is over. Second, that there is no near-term interest in “replacing” the Yahoo deal with the purchase of another giant Internet business. Instead, smaller acquisitions of various sizes will continue over time.

Finally, there is virtually no likelihood of a deal soon either to buy Facebook or to increase Microsoft’s share in the popular social networking site. Facebook remains of great interest to Microsoft management, but the fact that Microsoft’s investment bankers may have contacted Facebook says little, if anything, about the true intentions of their client.

Facebook CEO Mark Zuckerberg isn’t even around these days to broker a mega-deal. He’s on a long around-the-world vacation trip, and is currently in India.

Last year, Microsoft paid a royal price for a tiny piece of Facebook - $240 million for about 1.6%. Much has been made of the $15 billion valuation that the deal placed on Facebook. Continue Reading »

Microsoft planning to buy Facebook

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Wall Street Journal has reported that Microsoft and Facebook are in talks with each other over possible merger.

A Microsoft source claimed that its financial team is in contact with Facebook’s team to see if they are willing to sell or not. The talk is in early stage and no time frame could be given for the deal.

Both companies have been previously working with each other. Microsoft has been brokering banner ads for Facebook since 2006 and acquired full advertising rights last year as part of a $240m investment package. The deal gained headlines when it was revealed that Microsoft would gain only 1.6 per cent ownership in the deal, placing Facebook’s value at upwards of $15bn.

Microsoft declined to comment on Facebook deal.

Just recently they walked away from Yahoo after placing a bid of $44.6 billion. Yahoo declined the offer after a series of negotiations.

Facebook’s collision course with the big portals

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Mark Zuckerberg describes Facebook as a service designed to help people communicate better, primarily through the social graph, which is the network of connections and relationships between people.

The social graph, he said, is the reason Facebook works. The popular social applications, such as Flirtable, FunWall and SuperPoke, built on the Facebook platform, are only a small part of Facebook’s bigger ambition to help people communicate better.

In fact, Facebook is on a collision course with the more mature Web colonies–AOL, Google, Microsoft and Yahoo.

One of the key metrics of a major portal is stickiness–the number of applications used per member and time spent on the site. Communications services, such as e-mail, instant messaging, group chat, and forums, have proven to be very sticky.

Facebook is about to introduce a basic chat service and have some rudimentary e-mail capabilities. While Facebook executives have been cagey about specific plans to build more capable communications applications, they will evolve to be competitive with what AOL, Google, Microsoft, and Yahoo offer. Continue Reading »